John Player & Sons cigarettes have had the most stunning packaging in the tobacco industry for decades, and it looks like their cigarette cards were just as lovely.

This set, Cycling: a Series of 50, from 1939 chronicles the history of cycling–as it was. It’s a stunning account of fashion and human ingenuity served up by the classiest pack of cigarettes on the market (or are they no longer on the market?).

Enjoy.